Before delving into details, let us first understand what a start-up essentially is. A start-up is a young company that is in its very initial steps of development. These are usually small and financed and operated by a group of individuals or just one individual. A start-up usually offers a product or service that is not very commonly available in the market.
So naturally, it requires a lot of time, efforts, perseverance, dedication and copious amount of patience to transform a start-up into a successful venture. Experts have indicated that creation of coworking space allows start-ups to translate this dream of achieving success into reality. You might wonder as to what this actually means? What is coworking space?
Let us consider the example of an office. It’s a fresh day and you enter your office with a cup of coffee in hand and occupy your cubicle. Your co-workers work in the same office for the same employer. That is the conventional work environment. However, coworking is a style of work that involves a social gathering of a group of people who have different employers but frequently end up working in isolation. In such gatherings, these individuals work alongside each other, share values and this helps in building synergy. The people working in this coworking space are usually freelancers, work-at-home professionals or people who travel frequently.
1. Okay, so how does it help? Won’t working with an indefinite number of independent individuals create a social rather than a serious work atmosphere? Won’t such a setting impede productivity? Before jumping to such rigid conclusions, let us explore the topic a little more. There are a lot many factors which you count before deciding if the chocolate cake was good enough- softness, amount of chocolate, freshness, etc.
Coworking is in not an impediment. In fact, it can boost the growth of a start-up.
1. BOOSTS SELF-IMAGE AND SELF-CONFIDENCE
Unlike traditional offices, coworking spaces consist of members who work for a range of different companies, ventures and projects which mean that there is no internal competition among them. They work in different areas and hence their work identity is stronger.
Coworking spaces are accessible 24/7. This gives the members the opportunity to choose the time of the day they wish to complete their work, either a long day or an overnight work fest. They can work in isolation in a far end corner, or in a collaborative and interactive space. Testimonials state that workers prefer coworking spaces as it gives them the autonomy to develop a structure for themselves which motivate them.
Each coworking space has its own vibe, and the managers of each space go to great lengths to cultivate a unique experience that meets the needs of their specific members. A marvellous thing about this concept is that socialisation is not forced. It is a member’s personal choice. This makes the connections stronger as they are forged willingly.
Experiments have shown that coworking helps a business to thrive. Therefore, companies have started to incorporate co-working in their business strategy. And anyways the stringent routine of a traditional office is getting monotonous. It’s time that we try new styles.